Search Engine Optimization
Have you ever wondered why the most preferred search engine Google never shows up your website on the top? Why are you not receiving the expected online traffic and a high conversion rate? Why your customers haven’t heard of your brand yet? The answer to all these questions is only one, i.e. your website has not been optimized as per the SEO guidelines. To understand this, first, you need to know what SEO is.
As the name suggests, SEO or search engine optimization is the process of increasing the visibility of a website or a web page by using various On-page and Off-page techniques. The increase in the visibility boosts up the organic traffic and results in more leads.
SEO is the short form of Search Engine Optimization, a very important tool to build up the business potentiality online. Search engine optimization is a process, which includes techniques and strategies that help to increase visitors to your website. This unique procedure helps to gain the high rank in the popular search engines. Additionally, SEO makes a website faster, easier and user-friendly for searches.
What SEO Consists of?
- Quality of Traffic:
A website can be searched worldwide and the traffic coming to your site is genuine only when the visitor is interested in your brand only to profit your organization. A real brand seeker is the quality traffic on the website.
- The Quantity of Traffic:
When the visitor genuinely seeking your websites through search engine result pages, the more popular your brand is that will bring high traffic to your website. This search will bring more and better traffic to your website.
- Organic Result:
Organic traffic is that kind of traffic on the website for which you don’t need to pay. Organic traffic comes to your website or online store due to its authenticity and reliability of Google searches.
The Requirement of SEO
What are those requirements that your website need to rank high on the search engines like Google, Bing, Yahoo, etc.? How they get traffic online? SEO is the answer that primarily increases your website rank in organic search results. Its main aim is to get your website on the first page of the topmost search engines. SEO paved the path of success for those online stores and websites who meets the guidelines of the search engines.
Here is why Search Engine Optimization is Required
- To improve your site ranking
- To help you with lead generation
- To enhance your online sales
- To boost the credibility and reliability of your website
- To bring and maintain a high ranking of your website among your competitors
- To increase your web permeability in SERP
- To get the traffic organically
- To improve your brand awareness among your targeted audiences
Azureink is a one-stop destination to fulfill your desired SEO requirements for the betterment of your website ranking. We ensure you will get the best outcome with our SEO services. Our SEO experts have deep knowledge of this field and they keep an eagle eye on all guidelines of search engine.
Also, they keenly pay attention towards the latest guidelines and opting the same for the better optimization of your website. Keeping in mind the diverse requirements of our clients, our professionals make the customized plans and unique SEO strategies to make their business website enjoy a high reputation in the search engine result pages.
We Start With
- Choosing the right keywords for your business
- Writing the attracting and relevant Meta title and Meta descriptions for every web page of your website
- Ensuring that the web content of your website is user-friendly
- Analyzing each and every activity on your website using the Google Analytic Tool, Google Webmaster Tool and more
- Delivering timely report for websites’ keyword ranking, social media metrics’ and inbound links’ along with complete website metrics.
Activities Azureink use to optimize the Website
Azureink offers customized SEO services at cost-effective rates. We have well-experienced professionals who take care of your online business needs. They not only pay attention to boost your ranking but also to provide proper attention to bring business at your doorstep. There are some specific techniques that we utilize to optimize your website
Keywords play a vital role in search engine optimization; it is an important weapon for website SEO professionals to bring traffic to your website and make it more reliable and effective. This is the important step for both organic and paid searches. If your keywords are not effective and relevant then your efforts will be wasted.
It is the toughest task to rank your website and then maintain its position in the topmost search engines. Optimizing keywords is the most important aspect of SEO to bring organic traffic to your website. If your keywords are not searchable then your website isn’t able to visible on the first or second page of the search engine. This simply means no keywords, no traffic, no leads, and no sales.
Our professionals not only focus on the onsite part (meta descriptions, meta titles and meta keywords) of the SEO but also towards building the right strategies and implementing them at the right time. It is not a set and forgets process, but to expand your business horizon we keep on analyzing and expanding your keywords to bring traffic, leads, and sales for your website.
Keywords optimization leads to
- Provide you quantifiable quality traffic
- By publishing effective, fresh, and creative content that provide proper information to the customers
Tools used by us to suggest optimized keywords
Our SEO professionals use highly advanced keyword research tools to find the best keywords for your website and then injecting them at the right place for the better optimization of your website. Some of the tools we use are:
- WordStream Suite of Free Keyword Tools
- The Free Keyword Tool
- The Free Keyword Niche Finder
- SEO Book Keyword Suggestion Tool
- Google Keyword Tool
- Google Trends
- Yahoo Buzzlog
- Google Search Based Keyword Tool
- Google Insights for Search
Keyword Research and Analysis
Our experienced SEO experts start by selecting the most appropriate keywords (long- and short-tail both depending on the nature of the business and the targeted marketplace) that will help visitor to navigate your website. Keyword research alone can provide your website a profitable fruitful result. If your keywords are not appropriate you may lose various aspects related to your website such as money, time and efforts that are put while creating your website. The right keyword helps your customer to know relevant as well as effective information about your product and services.
To make your website rank higher among the topmost search engines is a high-brainer game. It is an online activity that depends on how accurately you are following the rules of the search engines. There is a simple rule of the search engines, the more back-links you have, the higher you rank among the competitor’s websites.
This is the magic of reference that you can’t gain by money but by the trust of the people. The more links you have on your website; the number of people referring your website is higher than others. Links are like the references of the people so it is very clear that you won’t get the referral of the people’s reference easily to others. The same procedure is followed by the link pages.
The search engines refer only those links those links which are found valuable and relevant to the customers. The quality of links affects the credibility of the website. The more effective and readable links your site has the more customers attention you will get. There are several techniques which are used by our SEO experts to build links to the pages.
AzureInk believes that the “Content is King”; the engaging and relevant content with the optimum use of keywords can take your website to the top in the digital market. To achieve this goal, we have a team of creative writers who understand the niche of your business and then write the profitable, precise and polished content that fascinates your targeted customers. Our passionate writers keep themselves updated with all the latest updates and the guidelines announced by the most popular search engines; so the generated content never violates the rules and regulations of the digital world.
Content marketing includes two types of content
Website Content Writing
Content published on your website describes your business quality and brand value. At Azureink, our content writers focus on how to connect you to your targeted audience. To accomplish this task our experienced content writers write creative, unique, and eye catchy content. We also take care of some relevant points while writing content for various websites to match with the proper guidelines of the leading search engines:
- Captivating content to hold customers for long as that will provide relevant information related to your products.
- The content uploaded on website should be grammatically and syntactically correct that will provide authenticity to the customers.
- The content updated on the website should be written after particular research on that particular topic.
- Content should be easy to comprehend
- Content should be creative as well as informative that will keep readers engage
SEO Content Writing
We provide you a gamut of content writing services. SEO writing is a gateway to rank your website on the search engines. Additionally, it helps you to get quality traffic online to expand your business offering at budget-friendly prices. Appropriate content ensures clarity on search engines that helps online to get better ROI. The services we provide you are:
- Product review writing
- Product description
- Press release writing
- News related to the company and the products
- News letter
- Blog writing
- Article writing